Need B2B over B2C - there are ESPs for that Need great automation - there are ESPs for that Lots of times it comes down to what features do you really need and what ESPs best service those features. Mailchimp to Sendgrid is a total night and day difference. But domain reputation is a thing and it follows your domain everywhere.ĮSPs are alike in many ways, but also very different.
Most people that want to rotate frequently are trying to do so to avoid a bad reputation on the IP. Good email senders could be on the same IP for years and years without having to rotate them. Where mail that gets a lot of negative - delete without reading, report spam - response will head to the appropriate place as well. So sending email that people will engage with - open, click, reply to, forward - helps them understand that it is good messaging. Mailbox providers what to deliver mail that makes their consumers happy, and block the mail that doesn't. Regarding the last part, did you mean rotating ip's or emails? and how do i even now how often does that need to rotate? based on the bans and results?įollowing that up, i'm wondering, apart from features, pricing and other small things each company adds to it's services, what's the core difference between various mail services, if for example we take mailchimp and sendgrid, does it really matter who is the sender?Įmail Validation on a consent based (Opt-in) list can be helpful in clearing out old names and typos, but for a purchased list it won't help much.
Not sure about consent and sender practices, that can be change depending on the country and i'm not even sure the email lists will be country based so i can predict that. What i understood about item 1 is that the email list quality is important which makes me thing i need an email validation service or feature along with the sending service, regarding engagement that is content dependent so it's a different problem (not mine, i'm not the copy writer).
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